Color Picking Tips for Toy Logos
When it comes to the responsibility of making toy logos, your need to consider this type of job as a challenging one because you always have to follow a strict set of standards in which the logos must be interesting and kid-friendly. With toy sales having seen a significant increase in the past couple of years, it only means that the demand for your niche is growing. But to stand out from the rest of the competition, you obviously need to up the ante.
While most people don’t really give serious thought about how toy logos are made and who’s making them, you know deep in your heart that the job is tough simply because the market is so competitive. As such, creating a totally unique and remarkable image is a must, but it isn’t all there is. What you must do is learn and embrace how the psychology of color works, more so because you’re trying to convince a target audience made up of children, kids, and teens.
The Age Factor
Interestingly, children will see and respond to colors differently, depending on their age. For instance, it is strongly advised that you make use of direct contrast of darker colors instead of the lighter ones if you’re targeting kids aged 2 or under. Simply put, children at this particular age range will most likely going to be lured by a deep purple logo on a toy instead of a yellow or light green.
You also have to recognize the fact that children have a greater tendency to respond to something based on color compared to adults; as such, you must incorporate bright and a wide variety of colors if you happen to be selling or marketing a product like a skybound trampoline.
Be Sure It’s Gender Neutral
What this actually means is that if the logo you’re creating is for a toy intended to be sold to both boys and girls, you therefore must use a gender neutral color. You don’t expect a toy wrapped in entirely pink logo to appeal to boys, right?
Don’t Forget the Parents!
You also must acknowledge the fact that while the kids have the first say when it comes to the toys they want, the parents still have the purchasing power. Therefore, you have to consider what your colors are saying to them. At this point, you probably already know that blue represents calm, which means that this color suits older kids best, more particularly those who love craft-based toys. On the other hand, red represents fun and excitement in adult eyes; this translates as ideal to logos for toys encouraging physical activities like board games.