Dental Marketing Ideas to Help Your Dental Practice Grow Unlike any form of marketing – dental care and other similar services that imply visiting a local specialist or a physician, or a service that requires a one-on-one physical feature has to be differentiated from the rest. This means that it must not only be local but also means a kind of service that accompanies a more personal interaction. When it is providing great service that is your business then you need to have a marketing campaign that builds relationships in order to succeed. You will need a dental marketing solution that will help you grow your business so that you will be better than your competitors.
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It is through internal patient referrals that comprise nearly a quarter of a dental practice’s new patients, and this is the reality for this type of service. Growing your dental practice necessarily requires new patients which most of your customers are not really aware of. So how do you keep your name at the top of this customer’s mind and encourage them to tell others about your service? As part of your campaign, the best way to do that is by offering them some perks as part of your referral program. You simply provide them a referral card that they can give their friends or associates so that when this friends ends up in your office, you then would reward your referrer with a bonus like a discount or a dental product. You will have a closer relationship with your patients, aside from engaging them when they come for treatment.
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Another marketing idea is by not being too confined to conventional office hours work time. So if a person cannot take time off work to visit your clinic, you can offer them special time slots when it is convenient for them like a special appointment. Open your office before and after school and be available during weekends. By being there when they want you and giving them what they want, it is not far to say that your service will be more preferred. Patient reviews and web presence is another marketing “must have” if you wish to succeed in growing your business these days. If you want to be reached by your customers anywhere and anytime, then having a virtual office will be the answer. If you post patient reviews in your site, then it can encourage other people who reads it to come and try your dental services. And those who have received the referral cards will also be encouraged to go to your dental clinic and try it out. You can even post your newsletters that include your campaigns or provide tips on maintaining good dental practice. An interactive website would bring your practice and your customers closer which becomes meaningful to them.