More and more people are wanting to be closer to nature, make physical activity and at the same time, be a part of the culture they’ve visited while staying in luxury resorts. Any agencies that do specialize in adventure vacations need a well thought logo that can do more than just making them shine. It is integral for the logo to also inspire trust and convey sense of exploration.
Following are tips that luxury resorts and other travel agencies can follow to design their logo and attract more in the process.
Tip number 1. Customers – as a matter of fact, the most important aspect of a logo that is appealing and attractive is something that’s not seen instead, having a good understanding of target or ideal customer. Remember that any effective logos are the ones that have clear understanding of people who purchase the kind of service or product that the company is selling.
More precise description of ideal customer has better likelihood of making an outstanding logo.
Tip number 2. Color – the colors used by luxury resorts in creating their logo is vitally important in conveying the right message for their marketing materials in online, print, clothing and several other merchandise. As what concluded in general color theory, if you want to convey sense of optimism, freedom and joy to your logo, then it is recommended to choose orange after all, this serves a great pick for travelling in natural environments as well. Orange works perfectly with blue, brown and green, the colors of water, earth and plants.
Tip number 3. Pair orange with purple – the color of reflection, intuition and royalty could create striking yet, an elegant logo which can be ideal for luxury resorts. Colors such as red and blue are generally not the ideal choices for making use of the primary logo for adventure travels. Blue is normally seen as official, staid and cold while red conveys passions but also represents danger and anger.
Tip number 4. Proper use of fonts – logos typically include the company’s tagline or its name. As for those who seek to convey adventure, excitement and strength, it is preferable to make use of fonts that have contemporary typeface. On top of that, modern fonts are able to convey style and strength and seen as assertive, chic and progressive. A sense of luxury can be achieved by Italizing the font.
Tip number 5. Symbols – logos that are using representative shapes and graphics rather than literal ones let clients to find a deeper and personal connection to it. As for luxury resorts that are specializing in specific activities like parasailing, hot air ballooning or even rain forest excursions, using silhouette on the image can be very effective.