Tips On Making A Child-Friendly Website
One of the major forms of digital marketing is by websites. Most companies are using internet marketing as their tool for publicity. When it comes to online marketing, everybody is embracing it even in the kids’ industry where we are seeing people like trampoline sellers, toy dealers and organizers of children events. There is a big difference between websites that target adults, and that of kids. There are some guidelines that have been proven to work for kids’ websites.
A kids’ websites should be made to appeal to the senses of the children. It has been found that children are likely to understand things that have been passed in a way that involves most of their senses. Have sounds to appeal to the ears, images to the eyes and since it may be difficult for them to exercise their sense of smell, touch, and taste, you can include pictures of things that excite their sense of taste and smell. With such involvement of their senses, the odds of the site being effective are higher.
There should be a lot of color on a children’s site. From a very tender age, children learn more towards colorful things compared to those that are drab. If you are targeting kids in your website then you should consider having a lot of colorful details. Let the website have texts that are equally colorful. Do not blindly put color but rather remember that blend is necessary.
The website ought to be happy. Let the content in the website fill kids with happy thoughts and feelings. You can have jokes or some funny clips to make the kids laugh. If children will link your website with pleasure; they are more likely to buy your products.
It is advisable to have simple instruction on the website so that the children can easily understand what the website is all about. Use language that is the level of the children. The page should not be filled with too much information. You could always include a section where you can communicate the detailed information to the adults.
Children love something that they can relate to. If kids see other kids doing something or in possession of something they are more likely to want it. If at all you are advertising a kids’ event, have photos of children playing, eating and having fun at a similar event.
If you can get hold of videos or animations to put on the website, the better. The reason for this is that children are drawn to things in motion.
It is a good idea to test the website before launching it, and the best way to do so would be with the children in your circle. You will have an opportunity to determine if it is working to your expectations or not. It will give you an opportunity to make any changes if there are any required. If it works fine, you are ready to go.